Be Sun Smart

The Slip Slop Slap slogan has become institutionalised as the core message of Cancer Council’s SunSmart program. The campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behaviour over the past three decades.

In 2007, the slogan was updated to Slip Slop Slap Seek Slide to reflect the importance of seeking shade and sliding on wrap-around sunglasses to prevent sun damage.

SLIP                On a T-Shirt

SLOP              on SPF 30+ sunscreen

SLAP              on a hat

SEEK              shade

SLIDE            on sunglasses

Take extra care between 10am and 3pm.    This is when the UV radiation is most intense